Atlanta Design Festival - Corporate Identity

Atlanta Design Festival seeks to develop Atlanta’s growing design economy revolution including promoting industry, commerce and culture.

Billions annually is spent directly and indirectly on design in Atlanta and the southeast; and decision-makers are increasingly looking for new and imaginative products and solutions that bring bold ideas to life.

We designed the visual identity for the festival in Atlanta. The responsive principle of the connecting lines visualize the bridges ADF spans between economy, design, creator and visitor. Neon-red, as the brand color allows a standout appearance of the event.

INFORMATION

Client
Atlanta Design Festival

Year
2018

Services
Strategic research
Creative Direction
Logo Development
Brand Design
Brand Development
Editorial Design

Photography
Bernard McCoy