Atlanta Design Festival - Branding
Atlanta Design Festival seeks to develop Atlanta’s growing design economy revolution including promoting industry, commerce and culture. Billions annually is spent directly and indirectly on design in Atlanta and the southeast; and decision-makers are increasingly looking for new and imaginative products and solutions that bring bold ideas to life.
Studio Verena Hennig designed the visual identity for the festival in Atlanta. The responsive principle of the connecting lines visualize the bridge ADF spans content and location-wise. The new brand color neon-red, gives a fresh and standout appearance of the happening; no matter the medium is analog or digital.